KAPR + Social Media + Storytelling

We’re a boutique communications firm in Seattle with national reach, helping clients to share their stories across multiple platforms.

From traditional publicity in print, television, radio, and online outlets to press trips and media tours to social influencer campaigns, KAPR ensures that each piece of news is clearly communicated.

As an agency whose founder has worked with nearly every hotel and their respective restaurants in the Seattle region (and many across Washington state), we feel we are uniquely positioned to relaunch Trace to the media and the public in an impactful way.

kirsten andresen selfie on boat over water

Founder KIRSTEN ANDRESEN is a creative, resourceful, and seasoned public relations professional with nearly 20 years of experience – 16 of which have been focused exclusively on the hospitality industry in Washington state.

Her local, regional, and national media contacts are long-standing and have produced significant editorial coverage for clients in national, regional, and local outlets.

Kirsten has represented most boutique hotels and high-end resorts in the region, including their adjacent restaurants, spas, and other amenities, as well as many Washington destinations.

She is a member of the Society of American Travel Writers (SATW) and Visit Seattle’s PR Roundtable.


Nelson Yong
Senior Brand Strategist & Content Creator

Kirsten is a marketing and hospitality PR rockstar, and has been such a pleasure to work with as one of my marketing contacts for the last several years for clients such as Woodmark Hotel and Holistique IV Lounge. She is always very professional, creative, engaging, and on top of all client and brand communications. I look forward to our upcoming partnerships and to following her work and future successes!

Sam Johnson
Senior Vice President of Operations

Kirsten was our account representative at Salish Lodge & Spa when she was with Richmond PR. She contributed in some many ways to our Public Relations and Media success. She went on press trip to LA and NYC with me, held dozens of media events at the hotel, and hosted untold writers, producers and editors during her time on our account. In 25 years in the hotel business, she and her team were the best that I had ever hired. Anyone would be lucky to have her on their account. Thanks Kirsten!